The "Conversions" section allows integration with third-party trackers to monitor target actions performed on landing pages linked to your ads. This data is used to calculate CPA (Cost Per Action).
Steps to Set Up Integration
Navigating to the "Conversions" Section
From the left menu, select “Conversions” and go to the “Integration” tab. Click the “Create Integration” button.
Filling in Integration Details
A modal window will open where you need to complete the following fields:Name
Enter the name of the integration as it will appear in the system interface.Tracker
Choose a tracker template:Custom Option: Allows you to manually configure macros.
Predefined Tracker Templates (e.g., Keitaro or Binom): Macro fields will be automatically populated with preset values.
Obtaining the Integration Code
To retrieve the integration code:Click the copy icon next to the integration in the list.
In the modal window, copy the provided code.
Note: Install this code in your tracker according to its instructions.
Monitoring Conversion Events
The "Events" Tab
The "Events" tab displays all target actions collected through configured integrations. Users can:
View the list of events.
Use filters to display events by type (e.g., “Accepted,” “Rejected,” “Hold”).
Summary
The "Conversions" section provides flexible integration with third-party trackers for monitoring target actions. This simplifies the process of managing and analyzing campaign effectiveness, making them more results-driven.