Selective coefficients are a tool that allows advertisers to optimize bids at the traffic source level (Zone ID) within a selected advertising campaign. This tool enables precise traffic purchasing adjustments, improving efficiency and controlling expenses.
How to Set Up Selective Coefficients
Navigating the Section
In your dashboard, select “Selective Coefficients” from the menu.
Choose the advertising campaign for which you want to set coefficients.
Managing Zone IDs
The system will display a list of all available Zone IDs for the selected campaign over the chosen period.
For each Zone ID, you can:
Set a coefficient to increase or decrease the bid (e.g., 150% or 80%).
Disable a Zone ID if it shows low performance.
Bulk Upload of Coefficients
A “Upload CSV” button is available in the top-right corner of the section.
Prepare a file in the format:
Zone ID Coefficient
12345 1.5
67890 0.8
Upload the file, and the coefficients will automatically apply to the corresponding Zone IDs.
Recommendations for Working with Selective Coefficients
Regular Analysis of Sources
Evaluate the performance of Zone IDs based on key metrics (clicks, CPC, CPM).Flexible Configuration
Use manual adjustments or bulk uploads to optimally manage traffic sources.Disabling Ineffective Sources
Turn off Zone IDs that reduce the overall efficiency of your campaign.
Selective coefficients provide detailed bid management, enhance traffic purchasing efficiency, and make the process flexible and convenient for scaling.