The Report Builder is a tool for detailed analysis of advertising campaigns, evaluating their performance, optimizing them, and tracking key metric trends. It allows you to generate reports with various filters, groupings, and metrics, helping you make informed decisions to improve your campaigns.
1. Report Building Process
Step 1. Selecting a Time Period
Choose the time interval for analysis. Time in reports is displayed in UTC+3 format.
Step 2. Configuring the Report
Set up the report using available groupings, filters, and metrics.
2. Available Groupings
Groupings allow you to break down report data into the following categories:
Date:
By hour.
By day.
By week.
By month.
Geography:
Country.
Region.
City.
Objects:
Advertiser.
Campaign.
Creative.
Inventory:
Zone ID.
Language.
Targeting:
Device.
Operating system.
Browser.
Connection type.
Days since subscription.
Users:
Campaign owner.
3. Available Filters
Filters limit the data selection for analysis:
Objects:
Creative.
Campaign.
Advertiser.
Inventory:
Language.
Geography:
Country.
Region.
City.
Targeting:
Device.
Operating system.
Browser.
Connection type.
4. Available Metrics
The following metric groups are available for campaign analysis:
Quantitative:
Loads, impressions, clicks, reach.
Qualitative:
Viewability, CTR, vCTR.
Conversions:
Conversions, CR, CPA, ROI, eCPC, eCPM.
Financial:
Spend, CPM, vCPM, CPC.
For more details on each parameter, refer to the metric descriptions.
5. Generating a Report
After configuring all parameters, click the “Update Report” button. The report data will load on the page in a table format.
6. Working with Reports
Report Templates
Save your report settings for future use.
System templates are available for quick analysis, featuring key statistical segments.
Exporting Data
You can export the generated report in one of two formats:
XLSX
CSV
Summary
Configuring reports with the Report Builder allows for flexible data analysis, campaign optimization, and improvement of overall budget management strategies.