Targeting allows you to precisely configure your audience for ad displays by selecting users based on various characteristics. This helps improve the effectiveness of advertising campaigns by optimizing them for the target audience.
Available Targeting Options
Geography
Description: Enables ad display for users located in specific countries, regions, or cities.
Note: Minor inaccuracies in geolocation detection are possible.
Devices
Description: Allows selecting the types of devices where ads will be displayed: desktop, mobile, or tablets.
Device Operating Systems (OS)
Description: Limits ad display to users with specific operating systems on their devices (e.g., Windows, iOS, Android).
Device Vendors
Description: Targets ads to users of devices from specific manufacturers (e.g., Apple, Samsung, Huawei).
Service Providers
Description: Displays ads to users connected through specific mobile operators or internet service providers.
User Language
Description: Ads are shown to users whose device language matches the one selected in the settings.
Example: Users with device interfaces set to Russian or English.
Browser
Description: Restricts ad display to users using specific browsers (e.g., Chrome, Safari, Firefox).
Connection Type
Description: Allows selecting the type of internet connection through which users will see ads (e.g., Wi-Fi, mobile networks).
Publishers
Description: Displays ads only in specific categories of websites or apps selected by you.
How to Configure Targeting
Go to Campaign Settings:
While editing a campaign, open the "Targeting" tab.Select the Desired Targeting:
In each section, choose the appropriate parameters (e.g., country, device type, or language).Save Your Settings:
Click the "Save" button to apply the changes.
Targeting is a key tool for creating effective advertising as it ensures ads are shown only to an interested audience.