Micro-bidding is a tool for flexible bid management, allowing advertisers to optimize campaigns based on detailed parameter settings. This strategy considers various factors, such as device type and time of day, to achieve maximum efficiency.
Parameter-Based Bid Management
Device: Set individual bid adjustments for desktops and mobile devices.
Time of Day: Adjust bids based on display times, for example, increasing bids during peak audience activity hours.
How Micro-Bidding Works
Micro-bidding creates parameter combinations (e.g., device + time of day) and allows you to:
Analyze Performance: Evaluate which parameter combinations yield the best results.
Apply Adjustments: Set bid adjustments for specific parameters to increase or decrease spending on certain audience segments.
Example Settings:
Device: Increase bid by 10% for mobile devices.
Device: Increase bid by 20% for PCs.
Time of Day: Decrease bid by 10% during nighttime (12:00 AM to 3:00 AM).
Applying Micro-Bidding
Data Analysis
Use available reports to identify the most effective parameter combinations:Which devices generate more clicks?
At what times is the audience most active?
Setting Bid Adjustments
Create custom bid coefficients for specific parameters.
Configure parameter combinations (e.g., mobile devices + daytime).
Automation
The system automatically applies your bid settings to the defined parameters, redistributing the budget to the most effective segments.
Micro-bidding is a powerful tool for enhancing advertising campaign efficiency, providing advertisers with full control over bids through analysis and flexible parameter adjustments.